Christopher Herche is SVP/Music, Operations and Marketing at Create Music Group, one of the world's leading music and media companies. Previously he served in a number of positions at Entertainment One, rising to Vice President of Digital Marketing and A&R and Cinematic Music Group where he was Chief Marketing Officer. He began his career two decades ago at RCA Records where he served in various positions, Product Manager, Head of Tour Marketing and Digital Product Manager. Since 2011 he has also run his own independent record label, Vicarious Records, a company that started as a marketing firm and shifted into a record label focused on artists from the Cincinnati/Kentucky area.