Erica Clayton is a CX and operations leader with nearly 15 years of experience helping music and tech companies scale without losing their human touch. As VP of Artist Support & Operations at TuneCore, she led global teams serving millions of independent artists, launching AI-powered tools that boosted speed, accuracy and satisfaction while tackling fraud and complex data challenges.

A performing musician herself, Erica bridges the gap between artist and executive, bringing firsthand insight into the creative process. Through her consultancy, SunshineCX, she helps companies implement ethical AI, design customer-first strategies, and align product development with real-world needs, proving that automation works best when it empowers people.