After starting out in advertising, Jasmine chose to take her music fandom to a professional level in 2007. Before Terrorbird, she worked as a music supervisor for over 10 years and is currently the Head of Creative Licensing at Terrorbird Media, a full-service music marketing company that offers independent artists radio promotion, publicity, digital marketing, sync licensing and publishing. Terrorbird represents a roster of close to 50 labels and hundreds more independent artists; Jasmine has a special passion for centering queer and BIPOC voices. She was featured on Billboard's 2020 Pride List of industry-shaping LGBTQ executives and is one of the co-founders of the Women of Color in Sync group.