For 30 years, John has been helping artists to grow their fanbase and better monetize their craft. After programming FM rock stations in the ‘90s, he did promotions at TVT Records and was the Rock Editor at HITS Magazine. He helped define the digital music space as a market leader while at Yahoo! Music as Head of Programming and Artist/Label Relations, delivering music and videos to millions of fans globally long before Spotify and YouTube existed. Interviewed by The Wall Street Journal, Variety, Billboard, MTV and various other media outlets, he’s been an entrepreneur his entire adult life. He currently spends most of his time as COO of Rolling Live Studios, a virtual events and production company/streaming network.