As Small World Music’s Head of Outreach and Strategic Initiatives, Jonathan Campbell contributes to live events, the eMERGEnce artist-development program, international showcase/conference Global Toronto and more. Before joining SWM, which works in a variety of ways with equity-seeking communities onstage and behind the scenes, he worked at and with many of Toronto’s major cultural institutions in communications, outreach and programming, and was an APAP Leadership Fellow. His career is rooted in the decade he spent in Beijing actively bridging East and West through performing, writing – his book, Red Rock: The Long Strange March of Chinese Rock and Roll published in 2011 – promoting, and more.