
Mondo.NYC Speaker


Juliana Moraes Liu
Associate, Covington & Burling LLP
Juliana Moraes Liu is an associate in the Technology and IP Transactions practice group at Covington & Burling LLP. Her practice focuses on complex commercial transactions that leverage technology solutions to enable clients to innovate and become industry leaders. As a part of her practice, Juliana regularly supports clients on transactions centered around data and content rights, including licensing, brand partnership, and distribution agreements. Juliana works with clients in a range of industries, including music, financial, food, television, sports, travel, and technology services.
Mondo 2025 Panels
Investing in a Brand
Wednesday, October 15, 2025, 10:00 AM
Artist-brand partnerships have the power to create fans of brands for life, and finding the right harmony between the artist and brand is no easy task. Hear from music industry experts on how they navigate the brand collaboration landscape, what they look for before investing in an artist or engaging in a brand partnership, common negotiation points in brand partnership deals, and the growing impact of brand partnerships in the music industry.