Mondo.NYC Speaker
Khufu Reign
Manager, We Make Music
For over a decade, award winning manager Khufu (koo-foo) Reign has worked in various roles. While leading business development at We Make Music, he manages the careers of De La Soul, Tyla, Awkwafina and Wild East Radio. He has engineered for Nas, Mary J. Blige, Tricky Stewart, will.i.am and DJ Khaled and won an A2IM Hip Hop Album of the Year award as a producer. As a developer, he created "A Web3 Blueprint" and the creative directory "Atlas."
Mondo 2025 Panels
The Art & Business of Artist Management
Thursday, October 16, 2025, 4:00 PM
This panel dives into the dynamic and ever-evolving role of the artist manager. A diverse group of established, entrepreneurial managers will share real-world insights on what it takes to build and sustain successful careers in today’s music industry. From discovering and developing talent to managing complex team dynamics and deal structures, panelists will unpack the day-to-day challenges and big-picture strategies that define effective artist management. Topics will include relationship building, long-term career planning, marketing in the digital age, and the growing importance of advocacy. Whether you're new to management or looking to refine your approach, this conversation offers a 360-degree look at the modern manager’s toolkit.