Lara started her career in the live music business as a performance artist herself where she managed her own Americana band, South Rail, through many successful regional and national tours. She went on to co-found and launch the crowdsourcing and crowdfunding platform, RoadNation, a site that allows bands to work directly with their fans to pre-fund and plan tours. She moved on from actively working with RoadNation to co-found a boutique booking agency, Mile One, with music industry veteran Fawn Goodman in 2015. In 2019, she joined forces with Jim Fleming at Fleming Artists and currently represents artists for in-person and virtual shows including singer-songwriters such as The Accidentals, The Sweet Water Warblers, Carsie Blanton, Erin McKeown, May Erlewine and others.