
Mondo.NYC Speaker


Liz Norris
Partner & Head of Media & Brand Strategy, Activist Artists Management
Liz Norris is a Partner and Head of Media & Brand Strategy at Activist Artists Management. As head of Activist’s New York office, she is instrumental in advancing and sustaining the careers of all of Activist’s clients, including The Lumineers, Bobby Weir, the Grateful Dead, Dead & Company (co-manage with Azoff/Moir), The Pretty Reckless, Orville Peck, Young The Giant, Leif Vollebekk and Dwight Yoakam, along with actors Ken Watanabe and David Alan Grier, comedians Josh Wolf and Mojo Brooks, and other filmmakers.
Mondo 2025 Panels
Turning Artist Identity into Revenue Generation
Tuesday, October 14, 2025 4:40 PM
In today’s music economy, a strong brand is just as valuable as a hit single. From merch to sync to fan-driven content, artists and their teams are building multi-dimensional brands that drive long-term revenue. This panel dives into the must-have elements of artist brand development – from visual identity and narrative voice to product strategy and rights infrastructure – and how managers, marketers and platforms are monetizing every touchpoint.