Melissa Bortnick

Melissa Bortnick is the founder of Playbook1, a strategic consulting firm focused on building, negotiating and operationalizing sophisticated music and talent licensing frameworks for interactive entertainment and technology platforms.

Ms. Bortnick brings more than 15 years of experience at the intersection of music, technology and entertainment. Most recently, she served as Managing Counsel, Music at Epic Games, where she led music business affairs across Fortnite and Rocket League, the Epic Games Store, virtual experiences, and live events. Previously, she led music business affairs at Take-Two Interactive, overseeing music licensing strategy across its global portfolio of interactive entertainment properties, including Grand Theft Auto, NBA 2K and WWE 2K. Ms. Bortnick also ran music business affairs at SFX Entertainment, gaining early experience across music festivals, music services and the rapidly evolving business of digital entertainment and helping to bring the company public. Before working in music, she practiced corporate law at the global law firm White & Case for two years.

Melissa earned her undergraduate and law degrees from the University of Pennsylvania.