Executive Director of Music & Audio Production, Wunderman Thompson North America
Paul Greco is Director of Music & Radio Production at global ad agency J. Walter Thompson New York. He was appointed in 2011 to lead the agency’s music department and collaborate on music branding ideas across all media. Today his work continues to be recognized across the industry. Paul’s musical direction has made a major impact on many major brands throughout his career and many of J. Walter Thompson’s most prestigious brands. He is a board member of The Association of Music Producers (AMP) and was chosen as Chair for the 2015 AMP Awards. Paul has been the recipient of many of the top industry awards including his two AICP Awards for Excellence in Musical Arrangement, multiple Cannes Lions, Clios, London International Awards, The AMP Awards and Effie Awards. One of his spots was also nominated for a special EMMY Award. He has been a jury member for many award shows including The Clios, AICP, The International Music & Sound Awards, and has been quoted in industry related articles in CNN.com, BBCNews.com, Variety, Adweek, Ad Age, Forbes.com and Shoot Magazine and has a been a speaker on many advertising and music panels. In 1995 Paul joined Young & Rubicam as Music Producer and eventually rose to the
position of Vice President, Executive Music Producer. During his 14-year career at the agency, he handled music production for many of Y&R’s biggest brands. His work helped earn Y&R numerous awards for many of their clients.
Prior to Y&R, Paul worked at BBDO New York as Music and Radio Producer, where he produced music for many of their award-winning accounts including Pepsi, FedEx, GE, Visa and HBO.
Before his career as an ad agency producer, Paul developed his skills as a recording engineer at several New York’s most highly regarded recording studios.
Paul has worked with numerous musical artists and continues to push for opportunities to align musicians and brands.
Currently he is working with a newly merged WPP agency of Wunderman and JWT
called Wunderman Thompson to explore new and innovative ways to use sound and music in branding for all media channels and break new ground in the fields of
consumer electronics and entertainment, the medical field and experiential
Throughout it all, Paul’s philosophy and mission is to create deep and durable ties between consumers and brands through music. In an era of being able to reach more people through so many different media channels, music and sound remain one of the most effective ways to make the connection.