
Mondo.NYC Speaker


Sammy Kaufman
Head of Music Partnerships, Linktree
Sammy is a seasoned music and entertainment professional based in Los Angeles, CA. Currently running music partnerships for Linktree, she leads the company’s music strategy, fostering relationships with 300+ industry partners and collaborating with top artists such as Billie Eilish, Sabrina Carpenter and Olivia Rodrigo during their most recent album releases. With a background spanning roles at Scooter Braun’s music tech investment fund Raised In Space, Soho House, and CAA’s music touring department she brings a unique perspective and expertise to drive impactful results for both the Linktree brand and artists she partners with.
Mondo 2025 Panels
From Follower to Fan: How Artists Can Turn Attention Into Engagement
Tuesday, October 14, 2025, 4:00 PM
Explore how artists and their teams are transforming casual social media participation into streams, ticket sales, and text sign-ups by building smart, seamless digital journeys across all platforms.
Focus: Fan conversion strategy; case studies from panelists; highlights value of clear calls to action and digital strategy.