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Mondo.NYC Speaker

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Sammy Kaufman

Sammy Kaufman

Head of Music Partnerships, Linktree

Sammy is a seasoned music and entertainment professional based in Los Angeles, CA. Currently running music partnerships for Linktree, she leads the company’s music strategy, fostering relationships with 300+ industry partners and collaborating with top artists such as Billie Eilish, Sabrina Carpenter and Olivia Rodrigo during their most recent album releases. With a background spanning roles at Scooter Braun’s music tech investment fund Raised In Space, Soho House, and CAA’s music touring department she brings a unique perspective and expertise to drive impactful results for both the Linktree brand and artists she partners with.

Mondo 2025 Panels

From Follower to Fan: How Artists Can Turn Attention Into Engagement

Tuesday, October 14, 2025, 4:00 PM

Explore how artists and their teams are transforming casual social media participation into streams, ticket sales, and text sign-ups by building smart, seamless digital journeys across all platforms.

Focus: Fan conversion strategy; case studies from panelists; highlights value of clear calls to action and digital strategy.

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