Seamus Menihane brings a unique blend of creative and operational expertise to his work. A former full-time musician, he has firsthand insight into the importance of best-in-class merchandise in representing an artist or brand. As CEO and co-founder of Armada (a newly formed entertainment merchandise company and the evolution of Down Right Merchandise), Seamus leads with a growth-oriented, hands-on approach, combining strategic vision with a deep understanding of leadership, communication and the mechanics of building a thriving business. Under his leadership, Down Right Merchandise grew into a premier partner for artists, brands and record labels worldwide, known for innovative solutions, exceptional client service and a relentless focus on delivering value. Seamus is passionate about empowering creative professionals, building strong teams and driving sustainable growth in an ever-evolving industry.