I have spent more than 20 years working at the intersection of media, sports and technology — from ESPN and Qatar Foundation to the Supreme Committee for Delivery & Legacy, where I helped deliver social impact programs for the 2022 FIFA World Cup™. Those experiences taught me the power of culture and storytelling to connect people across borders.

Today, I serve as Vice President of Marketing at Stuff.io, where we’re redefining digital ownership. Building on my work at Book.io, which introduced blockchain-powered books to the world, Stuff.io is expanding that vision to music, film, podcasts and beyond. Our patented technology gives creators new ways to protect and monetize their work while allowing audiences to truly own, share and collect the media they love. For me, it’s about more than technology — it’s about preserving stories art, and culture in their truest form for generations to come.