Stephanie Smith is the Head of Talent Strategy and Vice President for UTA IQ, the research, analytics and digital strategy division of leading global talent, entertainment and sports company UTA. In this role, Smith works closely with talent to build their cultural capital through data-informed strategies.

Smith is responsible for analyzing and putting together data surrounding clients’ online brands, enabling them to expand their audiences and unlock new business opportunities. Her work has directly resulted in multimillion-dollar outcomes for projects in television and film, publishing, and endorsements.

Smith also manages the IQ team’s relationships with leading social media and creator economy platforms. Through this relationship, she is responsible for tracking and forecasting trends in the changing social media and creator economy landscape to help clients strategically grow their audiences and create new revenue streams.

Smith is a graduate of the University of Arizona, where she studied Marketing.