Executive Music Producer, VMLY&R North America
Theresa is an advertising music production maven with over fifteen years of experience using the commercial platform as a way to establish a brand’s musical identity. Theresa leads all music initiatives for VMLY&R North America for brands such as Ford, Virgin Voyages, Wendy’s, Dell, New Balance and Coca-Cola.
During her career, Theresa has used her musical ear to create memorable pieces of original music and has used her business savvy to broker innovative music licensing deals for clients such as Cadillac, Heineken, TD Ameritrade, Citi, Proctor + Gamble and Garnier.
Theresa has led music departments at Havas New York, Publicis New York and the Kaplan Thaler Group as well as the boutique audio post-production house, Headroom Digital Audio. Theresa began her career as Music Producer at J. Walter Thompson New York.
In addition to her already demanding schedule, Theresa is currently writing, recording and releasing her own music as she pursues her dreams of pop stardom. Follow her #evolutionofalady on Instagram or Facebook @theresamusicofficial and be sure to check out her latest single, “Unstoppable”, available on all digital streaming platforms!
GMS 2023: Crafting Brand Anthems: Music in Iconic Advertising
Thursday, October 12, 2023. 11:00 AM
We delve into the creative process and collaboration involved in crafting the sound for brand "anthem" spots -- those iconic advertising campaigns that serve as a brand's manifesto or emotional centerpiece. Bringing together music creators (composers, producers, music houses) and creatives/music supervisors from ad agencies, the discussion explores the unique considerations, approaches and the multi-faceted teamwork required to bring these powerful brand stories to life.