Trevor Peterson is the founder and owner of New York based independent record label and publisher Fire Talk, a purveyor of the underground since 2009. Fire Talk originally formed with a focus on limited run vinyl from new and emerging artists including early releases from Trevor's own band Woodsman and Indie Pop duo Tennis among others. The label evolved into a full-service label and publishing partner for artists like lots of hands, wombo, Cola, Mandy, Indiana, Bnny and more.