ABOUT
Alice Young is an experienced, forward-thinking executive with a tremendous track record of success in management, labels, and DSPs. In her decade-plus career in music she has distinguished herself as a fierce advocate for artists and a leader in global artist marketing.
After receiving her master's from the Clive Davis Institute of Music at NYU, Alice began her career as Marketing Director at mtheory, where she led global campaigns for international superstars like Flume, Zac Brown Band, and Zedd, including the number one smashes "Stay" and "The Middle".
Alice went on to work for the product team at Spotify, helping develop and market tools for artists and labels. Wanting to be closer to artists, she moved to her native Australia and took over as MD of Future Classic, one of the most culturally significant independent label brands in the world. In her capacity as MD she oversaw label, publishing and management operations for a roster of international acts including Flume, G Flip, and SOPHIE.
Now serving as Senior Vice President of Global Fan Strategy at Virgin Music Group and based in Los Angeles, she oversees the company's global fan growth strategy, helping artists and labels acquire, engage, and retain audiences through data, CRM, and marketing technology. Her team partners across North America, Europe, APAC, and Latin America to develop scalable strategies that drive fan growth and long-term commercial value.
PANELS
Marketing to the Max: Building Revenue That Never Stops
Music is always an unpredictable money game. Artists either capitalize on a moment that cashes in big or have to try to figure out the next paycheck when the hit song dries up. Streaming pays fractions of a cent, a merch drop sells out once and then goes quiet, and most artists and teams end up reacting to income instead of building it on purpose. This panel breaks down what it actually takes to turn a single moment into a six-figure revenue stream, one that keeps paying long after the moment itself is gone. You will walk out with a real plan for building income that does not depend on staying viral, trending, or lucky.
Thursday, October 15, 2026, 2:15 PM