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Marketing to the Max: Building Revenue That Never Stops

DATE/TIME

Thursday, October 15, 2026, 2:15 PM

LOCATION

Grand Ballroom

CLE sponsors

ABOUT THIS PANEL

Music is always an unpredictable money game. Artists either capitalize on a moment that cashes in big or have to try to figure out the next paycheck when the hit song dries up. Streaming pays fractions of a cent, a merch drop sells out once and then goes quiet, and most artists and teams end up reacting to income instead of building it on purpose. This panel breaks down what it actually takes to turn a single moment into a six-figure revenue stream, one that keeps paying long after the moment itself is gone. You will walk out with a real plan for building income that does not depend on staying viral, trending, or lucky.

Tate Henshaw, Co-Founder, ARC

MODERATED BY

Tate Henshaw, Co-Founder, ARC

PANELISTS

Tate Henshaw

Tate Henshaw

Co-Founder, ARC

Dan Goldberg

Dan Goldberg

SVP, Strategy & Ventures, Bravado (Universal Music Group)

Kei Henderson

Kei Henderson

Founder & CEO, Third & Hayden

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