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Marketing to the Max: Building Revenue That Never Stops
DATE/TIME
Thursday, October 15, 2026, 2:15 PM
LOCATION
Grand Ballroom

ABOUT THIS PANEL
Music is always an unpredictable money game. Artists either capitalize on a moment that cashes in big or have to try to figure out the next paycheck when the hit song dries up. Streaming pays fractions of a cent, a merch drop sells out once and then goes quiet, and most artists and teams end up reacting to income instead of building it on purpose. This panel breaks down what it actually takes to turn a single moment into a six-figure revenue stream, one that keeps paying long after the moment itself is gone. You will walk out with a real plan for building income that does not depend on staying viral, trending, or lucky.

MODERATED BY
Tate Henshaw, Co-Founder, ARC

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