ABOUT
Lorena Garcia Waheibi has been a music fan for as long as she can remember, and buying her first CD (Britney Spears!) was a life-changing, almost religious experience. That early love of music set the course for her career. When she was old enough to work, she was fortunate to have a mentor who opened the door to the music industry and as fate would have it, she ended up working in digital marketing with artists she’d once only seen on TV. Now, Lorena channels that same love of storytelling into helping people tell their stories through video with LGW Creative – a digital content creation and social media production brand.
PANELS
Marketing to the Max: Building Revenue That Never Stops
Music is always an unpredictable money game. Artists either capitalize on a moment that cashes in big or have to try to figure out the next paycheck when the hit song dries up. Streaming pays fractions of a cent, a merch drop sells out once and then goes quiet, and most artists and teams end up reacting to income instead of building it on purpose. This panel breaks down what it actually takes to turn a single moment into a six-figure revenue stream, one that keeps paying long after the moment itself is gone. You will walk out with a real plan for building income that does not depend on staying viral, trending, or lucky.
Thursday, October 15, 2026, 2:15 PM