ABOUT
Johnny Montina is a music industry executive with more than a decade of experience across artist management, brand partnerships, live touring and independent label operations, and he's built a reputation for handling both the day-to-day realities of an artist's career and the bigger-picture strategy that keeps it growing. As a manager, he has worked with high-profile artists including Grammy-nominated rapper Tierra Whack, and most recently he co-founded Bread & Butter, a Philadelphia-based label and artist management company focused on developing emerging talent. Over the course of his career, Johnny has negotiated recording, publishing, licensing and brand agreements, including partnerships with Apple, Vans, e.l.f. Cosmetics and LEGO, and he brings an unusual lens to the work from his earlier years in higher education admissions and academic advising, where he learned how to spot potential early and help people build a path toward it.
PANELS
Marketing to the Max: Building Revenue That Never Stops
Music is always an unpredictable money game. Artists either capitalize on a moment that cashes in big or have to try to figure out the next paycheck when the hit song dries up. Streaming pays fractions of a cent, a merch drop sells out once and then goes quiet, and most artists and teams end up reacting to income instead of building it on purpose. This panel breaks down what it actually takes to turn a single moment into a six-figure revenue stream, one that keeps paying long after the moment itself is gone. You will walk out with a real plan for building income that does not depend on staying viral, trending, or lucky.
Thursday, October 15, 2026, 2:15 PM