Dan Whateley

Dan is a media reporter at Business Insider covering TikTok, YouTube and the creator economy. He's written about how artists are using TikTok to drive sales on Etsy; how fintech companies have become early adopters of TikTok's ad products; what it means to be a cannabis influencer; why Peloton integrated social media into its growth strategy; and how TikTok has transformed the music industry.

He's also written extensively about how social media use has shifted during the coronavirus pandemic with a focus on what it means for the creator industry.