ABOUT
Diana Hernandez helps independent artists understand their worth. As Director of Marketing & Growth at KOSIGN (powered by Kobalt), she's turning years of artist advocacy at TIDAL, the music fintech HIFI, and IBM into tools that put more money and power in creators' hands. She's also Boss Selektah on the decks and manager of ska band The Toughers, so she knows the grind from both sides of the stage.
PANELS
The New Independent Paradigm: Building the Perfect Team
The definition of independence has evolved. Today, building a successful independent career requires more than creative control – it takes the right infrastructure and strategy behind the scenes. From publishing administration and distribution to management, legal, marketing and technology, this conversation explores how executives, artists and their teams can build the right partnerships, determine when and where to invest in additional support, and create an infrastructure that can scale. Industry leaders discuss what it takes to compete at the highest level while protecting ownership and independence.
Tuesday, October 13, 2026, 4:30 PM