ABOUT
Laurie Jacoby is the Executive Vice President and Chief Entertainment Officer of Brooklyn Sports & Entertainment where she oversees programming and marketing for Barclays Center, including the booking of concerts, non-tenant sporting events, family shows, and award shows. Additionally, she is responsible for the development of other premier live events at the venue.
Prior to joining Brooklyn Sports & Entertainment, Jacoby spent 22 years with Madison Square Garden Entertainment, where she held the position of Senior Vice President of Concerts and Entertainment. In her more than two decades of experience, she was responsible for hundreds of high-profile concerts and events at Madison Square Garden and Radio City Music Hall. Prior to joining The Garden, Jacoby held various entertainment positions in Washington and Virginia with companies such as Wolf Trap Foundation and One Reel.
An Atlantic Beach, New York-native, Jacoby earned a B.S. in Telecommunications from University of Oregon and currently resides in New York City.
PANELS
The Evolving Stage: Where Artists, Venues, and Brands Meet
Live music has always been about the connection between artist and audience—but what surrounds that connection is changing fast. Today’s fans expect more from the experience, while artists, venues and brands are finding new ways to deepen engagement, build community and create value well beyond the stage.
From smarter, more authentic brand partnerships to the growing influence of superfans on ticketing, merchandise and culture, this conversation explores what’s changing, what’s working and where the live experience goes next. At the center: how do you enhance the experience without getting in the way of what brought everyone together in the first place—the music?
Thursday, October 15, 2026, 12:00 PM