Mahaa Mahmood

For many artists, the road remains the most important pathway to building a career. In this fireside conversation, UTA agents Eli Hanavan and Jon Briks join Adrian Perry to discuss how touring strategies are evolving across genres, how agents and artists evaluate opportunities, and what it takes to grow a successful live business in today's market.

For today’s entrepreneurial artist, building a career can mean building a business—and creating value that extends well beyond recordings and royalties. From catalogs and labels to brands and other music IP, artists increasingly have opportunities to develop enterprises that can attract investment, fuel continued growth and ultimately position them for the right strategic partnership or sale.

Create Music Group SVP of Global Corporate Development & M&A Eric Nguyen and Covington partner Adrian Perry explore what it takes to build that value over time, how artists and their teams can prepare for outside investment or a transaction, and what potential partners look for when evaluating a music business. Drawing on real-world dealmaking and investment experience, they’ll examine how the right capital and strategic partnership can become not simply an exit, but a platform for the next stage of growth.