Matt Annerino

Matt Annerino is the Chief Executive Officer of TrueFire Studios, a global leader in digital music education. He joined the company in late 2024 and is leading its transformation with a strategy focused on subscription growth, customer engagement and a modern, future-proof technology stack. In early 2025, he oversaw the acquisition of Blayze.io, an AI-powered coaching platform, underscoring his commitment to technology transformation and best-in-class user experiences.

Before TrueFire Studios, Annerino held a dual role at Fender Musical Instruments as General Manager of Fender Play and Vice President of Digital Marketing, where he scaled Fender’s digital learning business and led digital marketing strategy and new player growth across paid media, CRM, analytics and customer experience. Earlier, he served as Executive Vice President of Digital Marketing at Live Nation, directing fan engagement and marketing technology for the world’s largest live music company.

Across his career, Annerino has been recognized for bridging creativity with technology and operational rigor. He brings expertise in product-led growth, digital marketing, customer experience and subscription strategy along with a proven ability to guide organizations through strategic inflection points.