
ABOUT
Matt Rose is Senior Director of Global Digital Strategy & Operations at Kobalt, where he supports the publisher’s commercial strategy and operationalizes global digital partnerships with platforms such as YouTube, Spotify, Meta, and TikTok. In this role, Matt bridges Kobalt's licensing and operations functions, ensuring that complex digital agreements translate into seamless royalty streams for songwriters. His work spans the entire digital ecosystem, from optimizing longstanding DSP partnerships to building Kobalt’s footprint with newer services, including recent agreements with ElevenLabs and Udio. Before joining Kobalt, he was on the Strategy & Growth team at Merlin.
PANELS
Music Business MythBusters: Separating Fact from Fiction
The music industry is full of advice, but not all of it is accurate. From misconceptions about publishing and copyright to misunderstandings around streaming royalties, record deals, AI and ownership, bad information can lead to costly decisions with long-term consequences. In this candid conversation, industry experts tackle some of the industry’s most persistent myths and answer the questions many creators are hesitant to ask – providing a clearer understanding of how rights and royalties actually work and the practical steps creators can take to make smarter business decisions and maximize the value of their music throughout their careers.
Tuesday, October 13, 2026, 5:00 PM

