ABOUT
Ricardo is an entertainment and tech entrepreneur with a focus on music production, sync licensing, and strategic marketing for Avalon Rose Consulting, SweatBeatz, & FRSH SONX. He has spent over two decades in the entertainment industry.
Ricardo spent 16 years with Universal Music Group and Def Jam creating marketing strategies and campaigns for the likes of Kanye West, Rick Ross, Bon Jovi, Rihanna, and Justin Bieber, among many others.
As the music industry began to make a significant transition, Ricardo leveraged his experience to forge his own consulting company, AVALON ROSE CONSULTING. He has since been using his expertise in creative strategy and direct-to-consumer engagement for indie and major artists/labels and brands including Def Jam, 300 Entertainment, Alphasights, Foundry 45, Jack Daniels, and many others.
As a co-founder of the music production company SweatBeatz, he and his business partner, Dia "Kuzi" Hodari, have produced music for artists, TV, film, and ad campaigns including Killer Mike, Netflix, TNT, Nike, BET Networks, NBC, CW, MTV, Starz, Hustlers, DC Films, ESPN, Masterclass, New Balance, Sesame Street, and many more standout properties. SweatBeatz has also helped artists, writers, and production companies navigate the sync and licensing landscape through placements, product development, and catalog strategy.
In 2025, Ricardo leveraged his sync, licensing, and marketing experience with a new venture FRSH SONX. FRSH SONX helps music catalog acquisition companies, labels, songwriters, and producers exploit mastering and publishing assets for strategic monetization. FRSH SONX represents some of the most legendary music and artists across genres with a vision for future-proofing these assets.
PANELS
Still in Rotation: How Motown Legends Are Reclaiming Their Catalogs — and Their Legacy
At the center of this conversation is Paul Riser Sr., a legendary Motown arranger, Funk Brother and composer whose work has remained culturally and commercially vital for more than six decades, most recently featured in the trailer for the 2026 studio release Supergirl. He’ll be joined by representatives of other legendary artists and estates whose music is finding renewed life through film, television, advertising and sync — reaching new generations while generating meaningful new revenue.
Together they’ll explore the enduring value of classic catalogs, what it takes for artists and estates to reclaim ownership and control of their work, and how rights management and sync licensing can turn musical legacy into lasting cultural and economic value.
From Motown compositions powering contemporary blockbusters to iconic soul records finding new audiences on screens large and small, this is a conversation about keeping timeless music not simply alive, but in circulation, in culture — and creating value for the people who made it.
Thursday, October 15, 2026, 3:15 PM