Mondo.NYC Speaker
Sam Mackoff
Senior Director, Artist & Label Relations, US + Latin America, Vevo
ABOUT
Sam Mackoff is the Senior Director, Artist & Label Relations, US + Latin America at Vevo, the world's leading music video network. Sam’s team is the centerpoint of Vevo artist campaigns, acting as the liaison between artist teams and production and acting as the label's go-to point person for official music video releases and high-level premieres.
With Vevo’s original content franchises, Sam advises on video marketing release planning and strategy, ideating with artists and labels to develop bespoke live performances that help support their album releases. Sam led the charge on Vevo’s Official Live Performances with Ariana Grande, with Ariana’s “pov” performance breaking a Vevo record with a staggering five million views in the first 24 hours of release. Sam has also spearheaded Vevo live performances with The Weeknd, Chappell Roan, Demi Lovato, Halsey, Tyla, Miley Cyrus & Mark Ronson, and Post Malone.