Anna Juusela is an entrepreneur with 10+ years experience in the retail sector, as a teacher and consult in the field of trends, profitability and marketing. Her ambition and interest in future trends and new technologies, as well as a vision and determination to empower women and prevent forced marriages, led her to building an Impact Startup. We Encourage Education utilizes new technologies such as AI and blockchain to create a global community and an incentivizing system for families to educate their daughters instead of them being forced into marriage. The initiative has gained wide interest, Anna was invited to be a panelist for blockchain and social innovation at UNESCO Blockchain and Perspectives conference, and We Encourage Education is nominated as Best Social Impact Startup for Finland for 2019 at Nordic Startup Awards. Anna is an active member of OXYGEN2050, a home and network for impact entrepreneurs and transformative leaders who are solving UN Sustainable Development Goals.