Ethan Geltzer has been named Senior Director of Digital Marketing & Branding. In this role he will be responsible for creating and executing digital marketing strategies to build awareness around Arista artists and releases, as well as working with artists on developing their brand identities. He will also be responsible for further advancing the label�s brand identity as an iconic tastemaker. Prior to joining Arista, Ethan Geltzer was founder and CEO of KNCTRNL Artist MGMT, a full service artist management company working with a roster of producer and DJ clients including Rob Garza (Thievery Corporation), MEMBA, LOOKAS, smle, and Just A Gent. He previously served as Digital Marketing Manager at Island Records where he initiated and executed digital marketing strategies on behalf of artists including Mike Posner, Fall Out Boy, The Killers, Neon Trees, American Authors, and The Vamps.