Juri has lived and studied music on three continents. He was brought up with classical music and guitar, completing his masters in Music Psychology at the University of Jyv�skyl� with a focus on peak musical experiences. He has since expanded his curiosity in the ability that music has to connect people, and works now with artists at the global music distribution company, Musicinfo. The work Juri has done at Musicinfo has provided him with an inside understanding of digital music distribution, music copyright and promotion. He helps advocate independent musicians establish their musical careers focusing on the music market in China. Juri has represented Musicinfo in various tech-innovation and music conferences and he is also the official Finnish representative for ISSA, the International Singer Songwriters Association.