Branding Opportunities: The New Paradigm
Greenpoint Room
Tuesday, October 13, 2020, 9:00:00 PM UTC
Note: all panel times are displayed in your local time zone
Moderator:
Michael Kauffman
Music is the most universal language in cultural marketing. But translating some of the nuances to marketing executives requires a mix of storytelling, data-driven insights and street savvy to create true harmony for a partnership that can really sing. We’ll learn the tips and tricks for how each side of the table -- from artists and events to blue-chip brands and agencies -- is adapting to the new marketplace norms to create breakthrough music-brand programs.
Michael Kauffman
Director of Clio Music and Clio Cannabis, The Clio Awards
Alyssa Convertini
CEO & Co-Founder, Brand New: A Collective
Erin Chin
Head of Brand Communications & Consumer Engagement, Mtn Dew
Kellie Pean
Co-Founder & CEO, Brand New: A Collective
Sean Famoso
Head of Marketing and Brand Partnerships, LVRN
