Branding Opportunities: The New Paradigm

Greenpoint Room

Note: all panel times are displayed in your local time zone

Moderator:

Michael Kauffman

Music is the most universal language in cultural marketing. But translating some of the nuances to marketing executives requires a mix of storytelling, data-driven insights and street savvy to create true harmony for a partnership that can really sing. We’ll learn the tips and tricks for how each side of the table -- from artists and events to blue-chip brands and agencies -- is adapting to the new marketplace norms to create breakthrough music-brand programs.

Michael Kauffman

Michael Kauffman

Director of Clio Music and Clio Cannabis, The Clio Awards

Alyssa Convertini

Alyssa Convertini

CEO & Co-Founder, Brand New: A Collective

Erin Chin

Erin Chin

Head of Brand Communications & Consumer Engagement, Mtn Dew

Kellie Pean

Kellie Pean

Co-Founder & CEO, Brand New: A Collective

Sean Famoso

Sean Famoso

Head of Marketing and Brand Partnerships, LVRN