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How Video Games Supercharge Artist Development
Thursday, October 12, 2023, 12:00 PM
Hannah Karp, Editorial Director, Billboard
TikTok is not the only overnight hitmaker – video gaming has been launching artist careers from unknown to international stardom swiftly and efficiently for years. Now with more integrated technologies and new ways to partner than before, we’re seeing gaming's impact in artist development and discovery become unmatched. On this panel we’ll hear how gaming and music leaders work together to build success stories and what’s next when it comes to truly integrated music and gaming universes.
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