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Living The Stream -- A New Study from DiMA in Collaboration with MusicWatch
Wednesday, October 11, 2023, 1:00 PM
Sally Rose Larson, Vice President, Government Relations and Public Affairs, DiMA
It has been 20 years since Rhapsody brought the virtual jukebox we now call music streaming into our homes. From a niche format that we used on our PCs, streaming has become the most used music listening format ever. With that adoption has come a river of new services offering myriad features that work on virtually all connected devices in every place fans want to discover and access music. A new consumer study from DiMA, in collaboration with MusicWatch, will look at “everything streaming”: what brought listeners to the format in the first place; why they are so passionate about the experience; and what opportunities the future might hold.
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