This panel will discuss the current state of the highly popular and lucrative video game industry, and the various opportunities it offers to the music industry. Panelists working in video games will take us through the formats where they see substantial opportunities and value for integrating music, such as licensing, concerts and virtual events, and promotional and marketing opportunities. Learn how gamers and gaming companies leverage music, how musicians and music companies leverage video games, and strategies for appealing to the unique gaming fan base.