With Cannabis legalization sweeping across the East Coast, and COVID-19 concerns still in the air, how can festival and event organizers integrate Cannabis into cutting edge and authentic cultural programming? We intend to discuss the future of Cannabis events and festivals including: considerations for Cannabis activations in a post-COVID world; how mainstream music, food, tech and entertainment events can integrate Cannabis; creating sophisticated and accessible Cannabis experiences for various demographics; how to honor and maintain Cannabis (counter) culture while also bringing it to the mainstream; and what kind of unique new hybrid Cannabis experiences we might see in the next few years.