The “Creator Economy” has fast become one of the buzziest sectors for both the industry press and investors in the VC world. Individual artists have more avenues than ever to connect with their fans, creating numerous new revenue streams in turn. Whether via subscription platforms, NFTs/tokenization or tapping into new working capital options, the music industry has seen revolutionary change in the way artists do business through the COVID-era. These industry leaders will unpack why the “Creator Economy” matters and what specific pitfalls and opportunities exist in music specifically.