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Mondo.NYC 2021 Showcase Artist

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Alina Amuri

Zürich, Switzerland

October 15, 2021, 11:00:00 PM

Mondo Live Stream [Swiss Live Talents]

"WHENEVER PEOPLE ALLOW THEMSELVES TO BE TRANSPORTED BY MY MELODIES, OR RECOGNISE THEMSELVES IN A SONG OF MINE, I AM PROFOUNDLY MOVED. IT IS THIS MAGIC AND THE POWER OF MUSIC THAT FASCINATES ME. I WANT TO TOUCH PEOPLE'S SOUL. THIS IS WHY I SING."

Those who have experienced Alina Amuri in a live performance know that she is able to imbue soft tones with the same intensity as loud ones. As she sweeps across the stage with elegance and power, she binds her audience with the spell of her musical prowess. The interaction between her and her fellow musicians is as natural as the one between Alina and her audience, who is charmed instantly. What draws Alina is the way she can become part of a person’s life through her music, she says.

Alina Amuri is rooted in the Neo Soul/Urban genre. Her voice is modern, warm and deeply touching. Her melodious singing transfixes us and gives us goosebumps, only to make us groove a moment later as if there was no tomorrow. And as if Amuri’s voice wasn't instrument enough already, she will occasionally wield a guitar or even a transverse flute to entrance us further.

Her songs are developed in a variety of ways: in jam-sessions with other musicians or sometimes alone at home. Stories have a way of falling into her lap: a situation, observed on a train; a hook, sprung to life on her lips. Immediately, she records these moments on her phone. Her songs reflect myriad situations in life – not primarily her own.

"I CALL IT MODERN STORYTELLING. YEAH, THAT’S WHAT IT IS."

"DID I WANT TO BECOME A MUSICIAN? DID I DANCE IN FRONT OF THE MIRROR, USING A HAIRBRUSH FOR A MICROPHONE? YES! I FOUND JOY IN EVERYTHING THAT HAD ANYTHING TO DO WITH MUSIC AND MOVEMENT. BUT TO BECOME A PROFESSIONAL SINGER? THAT CAME MUCH LATER..."

There are many inspiring titles such as "BE ONE WITH ME," "WHEN I THINK OF YOU" (from the album Be One With Me, released 2015), "PIONEERS," "WATER" (from the album Chasing Traces, released 2018) or the feelgood song "ON MY MIND," a brand new collaboration with Minus 8 (single , released 2021).

"TINKERING ON NEW SONGS IS A LOT OF WORK. BUT IT’S WORTH IT, AND A LOT OF FUN! AND IT’S NEW MATERIAL FOR THE STAGE!"

The world is a stage. Alina incorporates all her resources into her performances, which leads to unforgettable live shows: at the Frauenfeld Open Air, in Zurich’s Moods club, at the Baloise Session, the Zurich Film Festival, Les Docks in Lausanne, Bierhübeli Bern, the Instituto Svizzero in Rome, Italy, or at the Centre Culturel Suisse in Paris, France or Montreux Jazz Festival Switzerland.

She shines as a solo act, as a member of a trio or with a full band, as a headliner or as the supporting act for such artists as Raphael Saadiq, John Legend, Naturally 7, Selah Sue or Jessy J. In 2015, she won SRF 3 “Best Talent April” award, the year after she was nominated for the Swiss Music Award in category "Best Talent." In 2019, Alina Amuri won the Swiss Live Talents Award in the category “Best Emerging Talent”.

"NEW STUFF IN THE MAKING!"