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Mondo.NYC Speaker

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Jaclyn O’Connell

Jaclyn O’Connell

Owner, Bittersweet Media

With nearly a decade of experience in the digital space, Jaclyn O’Connell has worked closely with an array of independent and major label artists, guiding them through the ever-evolving algorithmic landscape. When they founded Bittersweet Media in 2018, O’Connell set out to build a company that returns the power of promotion back to the artist, centered around creative collaboration and transparency. O’Connell takes a human-based approach to management, social media and community growth, understanding that no two clients are the same, therefore the way they approach digital promotion should be tailored to their unique goals and communities.

MMF-US Presents: Mastering the Art of Artist Management - Strategies for Success

10/17/24, 8:00 PM

This panel offers an in-depth exploration of the multifaceted role of an artist manager within the music industry. Established entrepreneurial artist managers from diverse backgrounds will share their insights on the essential responsibilities and strategies that drive artist development and career growth. Topics will include the discovery and nurturing of talent, building and maintaining strong manager-artist relationships, and innovative approaches to marketing and advocacy. The panel will also cover practical aspects like structuring deals, team building and sustaining long-term careers, providing a comprehensive overview of what it takes to succeed in artist management.

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