Zach Falkow has been relentless in securing shows of all sizes in NYC and all over the country since his start in the industry over 10 years ago. As an agent at CEG and now UAA, he booked shows and tours for DMX, Snoop Dogg, Aaron Carter, Ja Rule, Ying Yang Twins, Taboo from the Black Eyed Peas, and many more, including a sold-out show at the Apollo with DMX, Jadakiss, NORE and Jim Jones. He has toured the country in his own original bands and his Blink 182 tribute The Dude Ranch, booking them at rooms such as House of Blues Las Vegas and Myrtle Beach, The Fillmore in Charotte and Silver Spring, as well as Firefly Music Festival, Summerfest and Great South Bay Music Festival. He also had a brief foray into the cannabis industry as the head of artist relations at Cherry Kola Farms. He founded CKF’s Artist Series of strains, and oversaw the release of branded strains for Vacationer, Kuzzo Fly of Tha Luniz, and Killah Priest of Wu Tang Clan. He holds a master's in music business from NYU, and has worked for industry powerhouses such as Danny Goldberg, Peter Mensch and Michael Caplan.