Adriana Sein is SVP and Global Head of Artist & Market Development for ADA Worldwide, the independent distribution and label services arm of Warner Music Group. With diverse cross-cultural experience building talent, brands and properties across Europe, Asia, Latin America, Africa and the Middle East, Sein serves as a central point across the global organization, working closely with international MDs to support artists and partners around the world. In this capacity, she heads up ADA’s global label management and services, fostering relationships and helping strategically position marketing and product management. Prior to joining ADA, Sein served as VP of International Marketing for Sony Music Entertainment. A Puerto Rico native who moved to New York to attend Columbia University, Sein began her music career with indie dance label Ultra Music.