Head of Content Strategy & Operations, SoundCloud
Allison has recently taken on a new role as the Head of Content Strategy & Operations. During her time as Head of Creator Marketing at SoundCloud, Allison was responsible for artist education and programming -- especially tied to SoundCloud’s artist-to-fan connection mission and the SoundCloud for Artists tool and feature set. With a career dedicated to artist development, Allison has built several artist and label services divisions and developed music marketing programs at multiple retailers. Her 16 years in the industry have been well spent helping artists at any stage of their careers. As a musician herself, Allison is thrilled to be able to help other artists navigate the music industry and believes that educating creators is key to what’s next in music.
Ahead of the Curve: Trendspotting & Data Analysis in Music Discovery
Thursday, October 12, 2023, 10:00 AM
Overnight sensations may seem like they come out of nowhere but they start with underground whispers that build to murmurs and then start to spread. Audience listening has never been more crucial and powerful for identifying when a trend may emerge and capitalizing on it fast. This panel of experts has developed tools and analyzes data every day to track user generated content and listener behaviors to predict when a viral hit is on the rise. With that crucial information, artists globally can build on that natural momentum to expand, reach the right fans in the right moment and break out of obscurity. This discussion is for the data lovers – we’ll get in to the nitty gritty on what and how to analyze and how to leverage that data.