A lifelong musician turned entrepreneur, Antony has helped brands like Coca-Cola, American Express and Nintendo leverage the power of music for 10+ years. After working in digital marketing at the start of his career, Antony got back to his music roots by helping Coca-Cola execute global music initiatives and running the American Express music program with artists like Kendrick Lamar, Disclosure, Ellie Goulding and others. More recently, Antony partnered with Grammy-nominated producer Filip Mitrovic to produce music for brands like Meta, Activision, Coke, Vice, Lemonade Insurance, Maker's Mark and others, before founding Tuney to give creators the ability to adapt music to film, regardless of creative or budget. Antony studied at the Moscow Conservatory of Music in the early '90s and has a songwriting credit on the country hit "Save a Horse, Ride a Cowboy."
Future of Music Creation & Production: Adaptive Music: Reimagining Our Role As Listeners
October 12, 2022 at 8:00:00 PM
Is music in a fixed form a thing of the past? Imagine music that adapts dynamically to our mood and surroundings, whether in real world or digital environments. With their recent acquisitions, companies like Apple see a future here. Join this panel of experts as they discuss the state of adaptive music.