Chief Operating Officer, Downtown Music Holdings
Brad Yuan serves as COO and oversees the management and development of Downtown’s portfolio of music businesses. He joined Downtown in 2018 from Songtrust, where he served as Global Head of Rights Management Operations. Brad employed his expertise in process engineering, robotics and AI to forward music publishing administration on a global scale. Prior to Songtrust, he was COO and Head of Product at Yonder Music, a DSP focused on bundling music subscription into wireless operator plans. Brad is a member of the Scrum Alliance and a Certified Scrum Product Owner, a designation of mastery addressing complex adaptive problems while delivering products of the highest possible value.
Stop the Scammers: Streaming and Royalty Fraud Prevention
Tuesday, October 10, 2023, 4:00 PM
It has been estimated that the music industry is losing out on as much as $2 Billion a year due to streaming fraud. One common strategy that scammers use is to draft off bigger artists’ success by intentionally mislabeling a track. As the fraudsters get more sophisticated, how can distributors, rights holders, DSPs and others in the space protect themselves and their artists? This discussion will be a deep dive into fraud prevention strategies.