Gerald “The Sound” Keys is a Grammy-recognized producer, engineer and innovator with over 15 years shaping the sound of global music and culture. As Head of Production for Chris “Ludacris” Bridges’ multimedia company, he has directed creative and technical efforts on projects from Karma’s World to chart-topping releases, collaborating with artists such as Justin Bieber, Usher, Ty Dolla $ign, French Montana and Zendaya.

He is the founder of PromptHaus, an AI-native creative agency and artist collective, and visionary behind Tech Tunes, a program under The Ludacris Foundation that empowers youth by blending music, technology and AI. Recently honored with a Proclamation from the City of Memphis and a Special Resolution from Shelby County, Gerald was also keynote speaker for LeMoyne-Owen College’s inaugural Next in Tech AI & Cybersecurity Conference.

At the intersection of sound, technology and culture, Gerald Keys continues to pioneer how AI can amplify creativity while preserving the heart of human artistry.