Hallie Anderson began her career at AEG Live NW and then moved to New York in 2013 to work in tour marketing at Foundations Artist Management. She joined Mom + Pop Music in 2014, where she spent nearly seven years rising to Head of Marketing and Co-GM alongside Jessica Page in early 2019. During her time at Mom + Pop Music, Hallie helped run global marketing and release strategy for many successful campaigns including Courtney Barnett, Flume, Alice Merton, Alina Baraz, Sleater-Kinney and many others. In July 2021, she joined forces with Jessica Page and Hana Mogulescu to launch Rareform, where they work directly with artists, managers, labels and distributors on marketing, digital and release strategies with a strong focus on artist development and artist fan base growth. While at Rareform she has worked with artists including Ocean Alley, Genesis Owusu, Faye Webster, Julia Jacklin and Windser among others.
Artist Management Entrepreneurship Presented by MMF-US x WIM
October 11, 2022, 7:00:00 PM
Music Managers Forum-US and Women In Music present Artist Management Entrepreneurship. Join established entrepreneurial artist managers sharing their extensive knowledge and experience from a variety of genres, races, ethnicities, backgrounds and identities. They will discuss all aspects of the business, from starting a business, structuring deals, building a team, nurturing the manager-artist relationship, artist growth and development strategies, delve into their most effective marketing tactics (including traditional, live and digital), mission-based initiatives and advocacy, how to grow and sustain long-term careers, and visions for the future of artist management.