Hallie Anderson began her career at AEG Live NW and then moved to New York in 2013 to work in tour marketing at Foundations Artist Management. She joined Mom + Pop Music in 2014, where she spent nearly seven years rising to Head of Marketing and Co-GM alongside Jessica Page in early 2019. During her time at Mom + Pop Music, Hallie helped run global marketing and release strategy for many successful campaigns including Courtney Barnett, Flume, Alice Merton, Alina Baraz, Sleater-Kinney and many others. In July 2021, she joined forces with Jessica Page and Hana Mogulescu to launch Rareform, where they work directly with artists, managers, labels and distributors on marketing, digital and release strategies with a strong focus on artist development and artist fan base growth. While at Rareform she has worked with artists including Ocean Alley, Genesis Owusu, Faye Webster, Julia Jacklin and Windser among others.