Manager, Music Licensing, Electronic Arts (EA)
Lori Cromwell-Charron has carved out a niche for herself in that perfect space where music and video games intersect. As Manager, Music Licensing at Electronic Arts (EA), Lori oversees in-game music licensing for EA Sports titles like Madden NFL 24, F1 23, Need For Speed: Unbound, UFC 5 and EA Sports FC Mobile as well as the music used in trailers and worldwide marketing campaigns for these franchises. Prior to EA, Lori licensed music at Ubisoft (The Crew, Watch Dogs, Just Dance Now) and negotiated music rights for marketing initiatives promoting Assassin’s Creed Origins, STEEP and Far Cry 5. In addition to video games, Lori has worked in fundraising and development at the Lyon National Opera in Lyon, France, and served as Manager, Music Licensing at VP Records where she secured placements for the label’s rich catalog in socially impactful projects like Small Axe.
GMS 2023: Music Licensing for Video Games: Lucrative, Effective and Impactful
Thursday, October 12, 2023
Music has always been an integral part of video games but there are many games with a strong focus on music as part of the game play. We'll discuss the different types of uses and licensing models for video games as well as long-term marketing and playlisting strategies that can become important byproducts of the use of music in a video game, enhancing the popularity of a song. Video games are played over and over again, and in-game songs become embedded in the daily soundtrack of gamer's lives. Join us for a candid discussion about all aspects of music licensing for video games with leaders from some of today's most important gaming companies.