Peter Åstedt has been working in the music industry for over 30 years. He started his own record label, Dead Frog Records, at the age of fifteen in 1990. Over the years he has started several companies in different fields in the music industry in PR, publishing, distribution, sync placements, management, festivals and artist development. Today he oversees several of the departments on Musichelp, an umbrella company of different companies in the music industry. He has worked with five of the top twenty most-streamed songs in the world and has placed music on the Super Bowl and the Olympics. Peter writes a column in Cashbox Magazine Canada and has his own radio show on Cashbox Radio, an international online radio station. He also books and curates the conference part of Sweden’s international showcase festival Future Echoes.