top of page
Stars_edited.jpg

Mondo.NYC Speaker

20200608_165450.jpg
Rebecca Warfield

Rebecca Warfield

Artist Manager & Growth Partner, SUPER

Rebecca Warfield is a top artist manager, entrepreneur and entertainment visionary on the cutting edge of technology. She has 20 years of experience developing strategic, global and multi-platform initiatives for some of the biggest artists and creative companies in the world. She has the unique ability to identify and choose the most optimal path for clients. Her extensive knowledge and skill set in building effective teams, drives talent to the next level and continues to result in accelerated growth across music, entertainment and technology. In 2012, she founded the Chicane Group, an artist management and consulting firm, where she is CEO. Some of her current clients include Julian Lennon, David Archuleta, singer / songwriter LXI and SUPER VIP, a boutique agency known for their work with artists such as Metallica, Bon Jovi, Queen & Adam Lambert, Coldplay, Oprah and President Barack Obama.

Under her guidance, Julian Lennon signed a record deal with BMG and released his first commercial album, JUDE, in 20 years. He is also in the process of writing his first memoir. In addition, she has amplified Julian’s profile as a fine arts photographer, filmmaker, author and entrepreneur. Previously, she managed Steven Tyler in parallel with Aerosmith for five years, launching his solo career, his first ever solo album, two back-to-back Super Bowl commercials and his first-ever charitable organization, "Janie's Fund," raising over $7 million in its first three years. She developed and strategized grand visions with him on a daily basis, managed and executed on all of his vigorous endeavors including the licensing of Aerosmith’s expansive song catalogue, TV appearances, multiple sold-out world tours, countless philanthropic events and a multitude of musical collaborations and personal ambitions.

Rebecca spent the earlier part of her management career working for Larry Rudolph on Britney Spears’ management team during the historical comeback of "The Circus" and the "Femme Fatale" album and touring cycles. Prior to that she worked in the talent department on nearly 100 award shows, working often for Dick Clark Productions in talent producing and coordination on such shows as The Golden Globes, The American Music Awards and the Academy of Country Music Awards. Always at the intersection of music and tech, she founded a tech and music fest with Live Nation in Canada called FuzeNation, and booked and oversaw talent on the Nobel Peace Prize Concert for 3 consecutive years.

Mondo 2024 Panels

MMF-US Presents: Ancillary Revenue Opportunities for Management

Thursday, October 17, 2024, 5:00 PM

This discussion provides an overview of the evolving ancillary revenue landscape for artists, emphasizing new and pivotal markets that managers can leverage to enhance revenue streams and branding. It explores how artists of all levels can tap into these opportunities, with managers playing a crucial role in their development. Topics include elevating VIP experiences into immersive fan engagements, innovative merchandise and licensing strategies, and staying ahead of technological trends like spatial commuting and regenerative AI. The conversation also covers effective branding strategies, from securing sponsorships to exploring unique collaborations with social impact. Additionally, it highlights emerging business development trends, including one-time events, food branding, and expanding into creative production roles.

bottom of page